Customer satisfaction: a glimmer of hope for Windows Phone?

A new study sheds light on consumer satisfaction vis-à-vis their smartphone.

The analyst firm ChangeWave has just published the results of a new study of 4163 consumers. Specifically, 89% of respondents living in the United States. Not surprisingly, the iPhone and Android smartphones dominate this sample of users. The Apple smartphone is thus preferred by 46% of respondents wishing to purchase a terminal in the next three months against 32% for those more interested in an Android phone.

Apple also remains in pole position for customer satisfaction. 70% of owners of an iPhone are “very satisfied” with their purchase. Android users are more mixed with a rate of 50% before Windows Mobile (27%) and RIM (26%). Still, all does not seem lost for Microsoft since analysts ChangeWave cabinet perceive a difference between the rate of very satisfied with their Windows Phone 7 (57%) and respondents with a terminal running Windows Mobile (14%). Remember also that Microsoft will unveil 500 new products in the next major update called Mango.

Note that the ads from Apple regarding its future strategy on the Internet appear to have also enticed aficionados of the brand. To recall the following iCloud will synchronize its data (email, contacts, calendars, photos, documents, ebooks, …) and to replicate on different devices attached to the same account. 29% of interviewed people who already have an Apple brand device say is more likely to buy another product of the brand in the future. iCloud would have won 13% of consumers surveyed do not yet having Apple device.

Edited on 12/07/2012 at 9:52

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